7 Common Marketing Mistakes That Contractors Make

Since growth has remained modest in 2013, having an effective marketing strategy, planning and budgeting are more important than ever as you make plans for the new year. Are you making these common marketing mistakes? 

Advertising in irrelevant sources

Many construction companies turn to inexpensive advertising sources to maximize budget dollars hoping to gain exposure. However, while low-cost advertising deals seem attractive, they may be irrelevant to your target market.

Relying too much on referrals

Contractors often rely heavily on generating leads through word-of-mouth referrals from other contractors. However, your prospects don’t always take these recommendations to heart and will often try to research a company online.

Not Having an Up-to-Date Website (or no web presence at all)

A well-designed and current website will make the best first impression on prospects. If potential clients can’t find any information about the recommended construction company on the web, your prospects will look elsewhere.

Not Having an Effective Win Strategy

You should have a strategy to win more of the “right type” of jobs. A win strategy must address the specific issues that are important to the customer about the particular job. This can only be done by thoroughly understanding your customers' buying motivation, organization, project goals and objectives.

Not Having a Good Proposals and Presentations

This is where the rubber meets the road and many contractors lose projects they should have won. A good presentation will not win a job by itself, but a bad one will lose the job. Good proposals and presentations tell a story. Without it, the customer will assume that contractor “A” is different from contractor “B” only on price. Your prospects want a reason to choose, and a winning presentation will give it to them.

Not Having a Marketing Budget

You must set a solid dollar figure you are willing to spend and developing the mix within your budget.  It is important to develop and use estimated budgets for your increased sales - if your marketing plan works, do you have enough people to handle additional work? Do you have a backup staffing plan just in case?

Not Having a Back Up Staffing Plan

Nothing is worse than winning a bid and not having the labor resources you need to complete the project. Using a temporary staffing company can help supplement your workforce as your business demands increase. Contact us or call 1.866.532.6777 for more information.

Source: constructionmarketingideas.com

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