ACA Update | Construction Marketing Tip: Can Your Customers Find You Online?

ACA Update: Which Employers Must Provide Employees Notice of Exchange Coverage Options?

Beginning Jan. 1, 2014, individuals and employees of small businesses will have access to health insurance coverage through the Health Insurance Marketplace (or Exchange).

If your company is covered by the Fair Labor Standards Act, it should provide a written notice to its employees about the Health Insurance Marketplace by October 1, 2013, but there is no fine or penalty under the law for failing to provide the notice. FAQ on Notice of Coverage.

Learn more about the Marketplace notice requirement and Affordable Care Act Regulations and Guidance.

Can Your Customers Find You Online?

As more local consumers look for construction companies online, are you missing out on potential customers? Local business directories are a great resource for promoting your construction company for free. 

Every individual directory that you submit to is another chance to get found online, so it's important to make sure you're listed in multiple directories. 

Chances are if you have a business phone, your business already has some sort of data on these sites. You should “claim your listing” to ensure that your listing profile has accurate, current information.

Getting Started:

• Save time and prepare your company description in advance.
• You'll also need your logo and a few photos with samples of your work. Many of these sites offer some portfolio sections where you can include pictures. 
• Label all photos with your company name (or website address) and key words. 
• Adding your city will also help your business come up in local searches.

Take advantage of free online business listings to jump-start your online presence:

Google
Yahoo
LinkedIn
Bing
Yelp
Mapquest
Manta
Local.com
Business Journals
City Search
Angie’s List
Hotfrog
YP.com (yellow pages)
Superpages.com
thinklocal
BBB.org

Pressed for time?  Check out Express Update or GetListed.org to manage multiple listings in one place.

It is important to balance your offline and online marketing according to what works for your business, in your market. Take the time to measure which strategies are working so you can invest in the activities that are generating the most leads, ultimately helping you build your business. 

Using a temporary staffing company can help supplement your workforce as your business demands increase. Contact us or call 1.866.532.6777 for more information.